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Optical shop as an experience

We design optical shop spaces with care, defining clear zones and integrating them into a functional layout. From the eye-catching storefront to the welcoming counter, we create a comfortable, inviting atmosphere.

Our designs guide customers through your collections with strategically placed furniture and displays, ensuring smooth flow and a focus on both sales and experience.

Whether large or small, we’ll bring your optical shop’s story to life with creativity and care.

How we work

Contact


We define goals, needs, desired style, and space specifics.

The client fills out the Project Questionnaire – the foundation for further planning.


Space Planning & Design


From concept to installation-ready planning, we create functional, customer-focused optical spaces that combine efficient use of space, commercial thinking and a strong visual identity.

Based on the client’s architectural drawings* and completed questionnaire, we define the concept and layout, strategically place our catalogue furniture and displays, and plan dedicated areas such as reception, waiting, kids’ and back-office areas.

Sales and merchandising are an integral part of our planning process. We carefully consider the customer journey and overall flow through the store, ensuring that eyewear collections are positioned strategically according to visibility, accessibility, product category and sales potential. The layout is designed to guide customers naturally through the space while creating opportunities for product discovery and interaction.

We also coordinate flooring, wall and ceiling concepts. Where required, we provide recommendations for complementary furniture and lighting as part of the overall design concept.

We prepare detailed 3D visualisations to show the proposed design

A non-refundable design deposit is required at the start of each project. It covers the concept, layout, high-quality 3D visualisations, and up to three design iterations. Depending on the size and complexity of the shop, the deposit ranges from 800,00 € to 2.000,00 €.


*Our planning is based on the architectural drawings provided by the client. Any modifications required due to inaccurate dimensions or discrepancies between the drawings and actual site conditions may incur an additional fee.


Production


After design approval, we prepare the documentation and begin production (3–8 weeks). 

During the process, we provide all necessary information for space preparation.


Implementation


Delivery worldwide.

Products come with assembly instructions.

Assembly service is available throughout Croatia.

If construction work is finished and the space is ready for assembly, the entire optical shop can be installed within 1 working day.

Featured projects


Clients about us

Their beautiful and well thought out designs outpaced the marketplace! …they continue to be the best combination cosmetic appearance and functional design of anybody in the business.

Peter Granoff  ReadingGlasses.com, USA

Presenta Nova’s system of displays was exactly what I had been looking for. Sleek, yet warm, built way beyond anything I have seen in the industry. First month after remodeling sales volume up 35%, sales grosses up even more. ​

Dr. Ronald Luxenburg Palisades Optometrics, USA

They are very professional and courteous. Very attentive and responsive to my ideas and needs in designing the store. They are open, objective and honest in making suggestions for improving designs when needed and very detail oriented.

Elaine Yee Eyewear On Madison, USA

Take the first step towards your new optical shop!


Fill out our  design and planning questionnaire  and send it to us via email. We’ll get all the necessary information to start the successful planning process.


Faites le premier pas vers votre nouveau magasin optique !


Remplissez notre  questionnaire sur la conception et la planification  et envoyez-le nous par e-mail. Nous obtiendrons toutes les informations nécessaires pour commencer la planification réussie.


Machen Sie den ersten Schritt zu Ihrem neuen Optiker-Geschäft!


Füllen Sie unseren  Design- und Planungsfragebogen  aus und senden Sie ihn per E-Mail an uns. Wir erhalten alle notwendigen Informationen, um mit der erfolgreichen Planung zu beginnen.


Fai il primo passo verso il tuo nuovo negozio ottico!


Compila il nostro  questionario di progettazione e pianificazione  e invialo via e-mail. Riceveremo tutte le informazioni necessarie per iniziare una pianificazione di successo.


¡Da el primer paso hacia tu nueva tienda óptica!


Rellena nuestro  cuestionario sobre el diseño y la planificación  y envíalo por correo electrónico. Obtendremos toda la información necesaria para comenzar una planificación exitosa.


Napravite prvi korak ka Vašoj novoj optici!


Ispunite naš  upitnik o dizajnu i planiranju  i pošaljite nam ga na mail. Iz njega ćemo dobiti sve potrebne informacije za početak uspješnog planiranja.