Basic planning consists of 3 phases:
1. Plan Design
2. Basic Visualizations
3. Realization

1. Plan Design

In the first step of optical shop planning our designers focus on space functionality. Main idea is to ensure the most logical traffic flow between different optical shop areas. Client’s personal preferences serve as a guide and a strating point in this phase.

Every optical retail space has characteristic areas such as:

  • Optical shop selling point
  • Optical displaying area
  • Optical dispensary area
  • Optical waiting area

Successful and efficient optical shop space has optimal fluctuation between all the above mentioned areas. Displaying areas must be positioned based on their importance and merchantability. Their visibility and accessibility must be also taken into account when planning your optical shop.

Once the space is efficiently planned out, our designers will place Presenta Nova optical displays and furniture into displaying area. Your personal preferences will probably define the type and the number of optical displays needed.

Every optical shop is specific and requires an individual approach. That is where the great experience of our designers plays an important role. Their expertise in optical shop design and architectural planning will help in clarifying and solving any doubt or problem you might have during the process.

Final result will be a functional, sales efficient and aesthetically beautiful optical shop. 

2. Basic Visualizations

Once the optical shop planning is completed, the 3d visualizations of the plan design are created. Main goal of these images is to help you visualize and comprehend better the interrelations of volumes (displays and furniture) inside your future optical space.

You will receive images of several characteristic positions within floor plan that represent the best the new design. Every image is shown from the perspective of a walk-in client in order to make it as realistic as possible. At this level, the lighting conditions and effects are not shown, e.g. the elements don’t have shadows.

Basic visualizations include:

  • Placement of our standard catalog elements inside the interior
  • Floor decor design proposals
  • Walls and ceiling design proposal
  • Light fixtures design proposal
  • Furniture design proposal

Basic visualizations do not include detailed decor material description and supplier recommendation.

3. Realization

Once the optical shop design proposal and price offer are confirmed, we start with the technical elaboration and production. At this phase we will send you:

  • Front views of the characteristic walls with our optical display elements and exact measurements of the required electrical sockets.
  • Detailed description of what needs to be prepared for the succesfull installation of our optical displays.

Production time for an entire optical shop is 10-12 weeks from the confirmed order.


We send you all the optical displays with detailed assembly instructions. E-mail assistance is provided.

Installation crew
If you prefer installation of optical displays done by us, we will send you a price offer. Once confirmed, we set up the installation date. If the optical space is ready and prepared for installation according to our instructions, the installation is usually done within a day. Otherwise, installation time can be extended or delayed - till you prepare the space.

Basic level is free of charge.

Our Offices

Presenta Nova d.o.o. Croatia

Puževa 7
10020 Zagreb
t +385 1 6524 048
f +385 1 6524 049
e info@presenta-nova.hr

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Presenta Nova GmbH Germany

Industriestraße 35
68169 Mannheim
t +49 (0) 621 7245 0040
f +49 (0) 621 7245 0042
e info@presenta-nova.de

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Presenta Nova Inc. New York City

116 West 23rd Street
New York City, NY 10011
t +1 888 959 1471
f +1 888 959 1471
e sales@presenta-nova.com

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Copyright 2024 Presenta Nova | Design by: north2


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